The legend begins

Happyview Lure factory

Happyview Fishing offers a reliable one-stop lure R&D and production system – earning trust through quality.

Tailored Solutions
For Your Business

Deep customization 

For WHOLESALE

1:1 Production According To Your Ideas

  • High Confidentiality.
    From Product Design To Packaging And Shipping, All Production Processes Are Completed In Happyview Factory.
  • Teamwork.
    Our Team Includes Sales, Engineers, Graphic Designers, Production Managers, Testing And Quality Control Managers.
  • On-Time Delivery.
    Our Mes Production Management System Allows Us To Monitor Production Progress At All Times And Ensure Delivery Dates.

Logo Customization
For Brands STARTER​

Add Your Logo, Print. Or Customize With Your Brand.

  • Design.
    Our Design Team Assists With Lure Painting And Packaging Design.
  • Lower Risk.
    No Mold Costs, Reducing Your Business Costs.
  • Fast Delivery.
    Once You Confirm The Design And Order Quantity, We’Ll Start Production And Deliver Faster.

Become A Dealer​

 

Bring more high-quality lure options to your customers

Bring Your Customers More High-Quality Lure Options.

  • Brand Commitment.
    We Offer A Wider Product Range And Comprehensive After-Sales Service.
  • Inventory Risk.
    We Maintain Inventory And Provide Fast Replenishment, Minimizing The Risk Of Stockouts.
  • Sponsorship.
    We Provide Distributors With An Annual Budget To Support Your Local Presence.
Customize Whatever You Need
To Your Style
About Happy View

OEM/ODM
lure FACTORY

Happyview stands out among lure manufacturers—our production scale, capacity, and expertise far outpace most competitors.
We don’t just make lures; we specialize in high-quality, functional lure equipment tailored to brands, wholesalers, tackle shops, and even fishing clubs.
Every detail, from material selection to final assembly, is refined to meet strict standards, because we know exceptional quality isn’t just a requirement—it’s the foundation of your success in the market. Whether you need bulk orders or custom batches, our focus on reliability ensures every collaboration drives results.

oem odm lure factory1024

Certification
lure production factory

ce

CE

bsci certification

bsci

iso9001

ISO9001

fishing lure design patent

Design

Partner Reviews

only ture feedback counts

5/5
"I ordered three different colors of top-water pencils. They are beautiful and well-made. The paint quality exceeded my expectations, which I imagine is due to the larger reel than I typically use for catfishing. So far, I'm very happy with the lures I've purchased. I've compared them to other brand-name lures costing well over $20 and haven't noticed any difference in quality. I believe they can make customers very satisfied. They look stunning on my shelf at night, illuminated by the light.."
ceo01
Jackson
Purchasing Manager
5/5
"I have now established a good partnership with the company and Jarven.Really happy with the service we get.more orders on the pipeline.Highly recommended."
ceo02
Ethan Taylor
CEO
5/5
"I'm very satisfied with Happyview's products. Their functionality fully meets my business needs, and the pricing is very competitive. The market research report they provided was very helpful, helping me choose the most suitable product. A trustworthy supplier!
We will definitely be ordering again for Q4 stock."
ceo03
Gavin Anderson
Manager

Chat with
Lure sale team

gold business manager01

Nicole Li

WhatsApp:+86-15662329094
Mail:nicoleli@thorforce.net

gold business manager02

LIAN LI

WhatsApp:+86-15662309820
Mail:lilianli@thorforce.net

PRO TEAM

Quick response professional team

We offer 7*24 customer support.
Whether you have new product ideas, suggestions, or technical support, we’ll promptly address them.

FAQ

Our lure factory focuses primarily on OEM and ODM projects. We provide production services for many well-known brands, delivering fishing lures of the highest quality.

We also collaborate with distributors and store managers, helping clients expand their product lines at lower costs to achieve their business goals.

Please contact our support team—we offer multiple verification methods:
 
  • Online factory tours
  • Factory tours via video conference or live stream
  • On-site factory visits
     
    You can also arrange inspections through your third-party testing company or agent.

Of course, but we first need to confirm if you hold a patent for this lure.

 

Our factory excels in confidentiality and intellectual property (IP) protection. We use a closed-door facility (only accessible to internal staff) and non-disclosure agreements (NDAs) to safeguard both parties.

 

As mentioned, we will never sell your custom products or disclose your design drawings to third parties.

Yes! Please provide high-resolution photos or videos of the fish. Our support team’s graphic designers will then draw the fish’s pattern onto the lure.

Absolutely. Please let us know your sales region and target fish species—the more details you share, the more our recommendations will align with your local market.

 

We maintain partnerships with global collaborators and regularly evaluate popular lures in different regions. Choosing from these reliable recommendations will reduce the difficulty of your business operations.

Pricing is the foundation of our cooperation. We only offer reasonable prices for the high-quality fishing lures we produce.

 

Please contact our support team—we will provide a quote based on your specific requirements and product details.

You get what you pay for—good prices always come with quality products, while low prices only lead to inferior ones.

 

We only quote based on reasonable quality standards. We firmly believe high-quality lures help clients gain market reputation and trust, laying the foundation for long-term development.

Every product has value. We only provide new products for testing to our cooperative clients on an irregular basis.
It usually depends on the requirements of your OEM/ODM project and our workshop’s production schedule. Please contact our support team to get the latest production plan.
There’s a lot to cover here—from raw material screening, equipment investment, and strict quality inspection standards to standardized production processes, quality is our top priority. You can contact our support team to chat online with an engineer for more details.
Our biggest advantage lies in our production management system and strict regulations.
 
These rigorous requirements ensure we avoid production issues that could cause losses to our partners.

Beyond producing high-quality fishing lures, we also offer additional services like shipping insurance and after-sales support—all to ensure you receive your order in perfect condition and to your satisfaction.

In the past, we’ve always connected with clients through influential regional trade shows. As a behind-the-scenes supplier for major brands, we’ve provided steady support.

 

In 2025, we fully upgraded our workshop equipment (including die-casting machines and injection molding machines), achieving more technological breakthroughs in production and further enhancing our supply capacity. In this sense, we are a “brand-new” factory.

You've already taken the first step? Now what? Talk to us.​

Click or drag files to this area to upload. You can upload up to 10 files.
Scroll to Top